YOYOSO, an international fast fashion leisure department store brand, has seen its global business develop rapidly. After entering the markets of Malaysia, Brunei, the Philippines, Vietnam, New Zealand, Laos, and Australia, it successfully signed a strategic cooperation agreement with the UAE on July 8, 2017 to foray into the Middle East market and tap into the global fast fashion leisure department store market with the local franchisees. The signing ceremony took place at the headquarters of YOYOSO in Yiwu, attended by Ms. Ma Huan, chairperson of YOYOSO, and Mr. Chen, UAE representative, who witnessed the exciting moment together.

(Picture caption: Photo of Ms. Ma Huan, YOYOS chairperson, and Mr. Chen, UAE representative)

(Picture caption: YOYOSO successfully signed a strategic cooperation agreement with the UAE to tap into the Middle East market.)

At the signing ceremony, Mr. Chen, UAE representative, expressed his full confidence in the prospect of YOYOSO in the UAE; he said that YOYOSO’s brand image, new retail business model, powerful product development capability, and efficient operations team are the reason behind his choosing to “work with YOYOSO with a common vision” to tap into the new market. Ms. Ma Huan, YOYOSO chairperson, said that this cooperation was an important part of YOYOSO’s marketing efforts in the Middle East market as the beginning of its development strategy “new retail, new chain, globalization”. First, YOYOSO hoped to allow more people to enjoy quality merchandise, excellent service, and fashionable and delightful shopping experiences from YOYOSO and to experience the happiness of life of quality products; second, through its unique business operations model and design concept as a brand, it intended to help the UAE department store sector to diversify in its development.

(Picture caption: Mr. Chen, UAE representative, gave a speech at the signing ceremony, expressing his full confidence in this cooperation.)

As is well-known, the UAE is a wealthy country, particularly Dubai and Abu Dhabi, with GDP growing 203% over the past 10 years. In the 1970s, it dug a canal; in the 1980s, it was involved in international trade; in the 1990s, it became a hub of transit, tourism and shopping, technology and the Internet the Middle East. With this agreement successfully signed, YOYOSO stressing “fast fashion and quality life” can well fit in with the local economic development; its volume department store merchandise that is “creative, fashionable, natural, and simple” will practically meet the requirements of the local consumers for fashionable experiences and quality life. As a concept that is familiar to the global apparel industry and increasingly popular, fast fashion will make up for the market gap, thus writing a local legend of wealth.

(Picture caption: Ms. Ma Huan, YOYOSO chairperson, gave a speech.)

Of the global market, the Middle East is a market of high quality. Though the standards are high here, many brands are scrambling to enter it. Therefore, this agreement signing has signified the high approval of YOYOSO by the international market. As the Middle East market is of great importance to the development of the retail industry, setting the pace in the global economy, this cooperation intends, by building on the local retail platform, to let more consumer in the world access merchandise of an excellent price-performance ratio, quality service of the brand, comfortable and fashionable shopping environment, and an exceptional, happy experience in shopping.

(Picture caption: Group photo of YOYOSO top management and UAE representative)

In recent years, with an aspiration “to help myriad people realize their dreams of starting their own businesses”, YOYOSO has shown exceptional performance. In just more than three years, it launched close to 800 stores in many countries and regions. In the future, it will continue its efforts to expand. While it is present in Southeast Asia, Australia, New Zealand, Spain, etc., it is actively tapping into the global market on its journey of globalization so that global consumers can enjoy a life of fast fashion department store quality merchandise.