On February 14, YOYOSO, a South Korean-style fast fashion designer brand, kept receiving good news about global franchising. After Malaysia and the Philippines, it successfully signed a strategic cooperation agreement in Vietnam aimed to achieve a complete deployment in Southeast Asia and jointly foray into the global fast fashion department store market. The signing ceremony was attended by Ms. Ma Huan, YOYOSO chairperson, and Mr. Xu Wei, Vietnam representative, who witnessed this exciting moment together.

(Picture caption: YOYOSO signed a strategic cooperation agreement in Vietnam, making its debut in the local market.)

Both parties attached great importance to the signing of this strategic cooperation agreement. At the signing ceremony, Mr. Xu Wei, Vietnam representative, expressed his optimism about the development of YOYOSO in the Vietnamese market, which was more than enough to accommodate 500 YOYOSO stores. He announced that two YOYOSO stores would be first opened in Vietnam this year to seize the market swiftly. Ms. Ma Huan, chairperson of YOYOSO, also expressed that this cooperation was an important part of her company’s effort to tap into the Southeast Asian market and that it was also a way of responding to and riding on the achievements of the national Belt & Road Initiative; she added that it would allow more people to benefit from merchandise of an excellent price-performance ratio, warm and considerate service, and fashionable and delightful shopping experiences brought by YOYOSO; she hoped that, with its unique business operations model and design philosophy, the brand would help the Vietnamese department store sector to diversify in its growth.

(Picture caption: At the signing ceremony, Vietnam representative gave a speech, expressing his full confidence in this cooperation.)

As is well-known, Vietnam is a developing country that is dramatically growing and presents a lot of market development opportunities and a considerably large market. This agreement signing with YOYOSO will help boost the local economic development, while its massive merchandise of “high quality, low price, fashion, and creativity” will practically meet the requirements of the consumers for quality of life and fashion. Besides, as revealed by the latest report on insight into the Vietnamese department store sector, the fast fashion leisure department store sector is expected to be very optimistic, thanks to the economic stimulation by the Vietnamese government and the increasing requirements of the local residents for quality of life and fashion.

(Picture caption: Photo of Ms. Ma Huan, YOYOSO chairperson, and Vietnam representative.)

Of the global market, the Southeast Asia is a market of high quality and many brands are scrambling to enter it. Therefore, this agreement signing has signified the high level of approval received by YOYOSO. As the Southeast Asian market is of great importance to the development of the retail industry, promoting the global economy, this cooperation intends, by building on the local retail platform, to let more consumer in the world access merchandise of an excellent price-performance ratio, quality service of the brand, comfortable and fashionable shopping environment, and an exceptional, happy experience in shopping.

In recent years, with an aspiration “to help myriad people realize their dreams of starting their own

businesses”, YOYOSO has shown exceptional business performance. In just more than three years, it launched close to 800 stores in many countries and regions. In the future, it will continue its efforts to expand. While it is present in Southeast Asia, Australia, New Zealand, Spain, etc., it is actively tapping into the global market on its journey of globalization so that global consumers can enjoy a life benefiting from fast fashion department store quality merchandise.

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