On August 27, 2019, the Bryanston store of the aesthetic life designer
brand YOYOSO opened in Johannesburg, the capital of South Africa, the
internationalization process of brand opened a new chapter!
South Africa is located in the southern hemisphere. It has the reputation
of “the country of the rainbow”, bordered by many internal countries in the
north. The middle is a shipping anchor in the Indian Ocean and the Atlantic
Ocean. The Cape of Good Hope route, which is in its southwestern, has always
been one of the busiest sea passages in the world, known as the "Western
lifeline of the sea." The unique geographical location and abundant resources
make South Africa the most developed country in Africa today. Johannesburg is
the largest city in South Africa and is known as the “Golden City”. It is the
economic, political, cultural and tourism center of the Republic of South Africa
and a world-famous international metropolis.
The grand opening of YOYOSO's Bryanston store marks the successful
development of the brand in the South African market and provides a good
foundation for the brand to take root in South Africa and develop in South
Africa. YOYOSO believes that the South African market has unlimited development
space. The “5000 fashion items, 500 new monthly items” will bring different
consumption experiences and shopping fun to local consumers. At the same time,
it will help the development of the local department store industry.
YOYOSO has more than 1,000 stores worldwide and has successfully established in more than 30 countries, including China, Malaysia, Philippines, Australia, New Zealand, Mexico, Bahrain, Brunei, Georgia, Kuwait, India, South Africa, Hungary, Mongolia, Brazil, the United States, Guatemala, Ecuador, France, Russia, Iraq and other countries around the world.
In the future, YOYOSO is looking forward to let more consumers know about fast fashion department stores, and pass the fun brought by fast fashion department stores to more consumers around the world.